We Insure

We Insure

Combining data and humanity to rebrand an American insurance icon 

Combining data and humanity to rebrand an American insurance icon

Nationally growing US insurance franchise agency (broker) recently acquired by a savvy tech-forward investment company, found new purpose and energy with new leadership and technology. This group invested heavily in the development of a cutting-edge quote engine and CRM platform to sharpen We Insure’s competitive edge. Growing their presence in North America to over 200 agencies in 33 states. The group commissioned Fluent Format to complete a brand refresh to continue their positive momentum and to give the company a wider appeal that better reflects its revitalized tech credentials and commitment to building relationships.

Nationally growing US insurance franchise agency (broker) recently acquired by a savvy tech-forward investment company, found new purpose and energy with new leadership and technology. This group invested heavily in the development of a cutting-edge quote engine and CRM platform to sharpen We Insure’s competitive edge. Growing their presence in North America to over 200 agencies in 33 states. The group commissioned Fluent Format to complete a brand refresh to continue their positive momentum and to give the company a wider appeal that better reflects its revitalized tech credentials and commitment to building relationships.

This was a full-scale brand project delivered with pace and precision. The client’s senior management and key stakeholders were workshopped, interviewed and then engaged in close collaboration every step of the way. We modernized their visual and verbal identity, created a unique and ownable brand position based on learnings derived from our primary research and continue working with them to roll out the new look and feel across two thirds of America’s states.

This was a full-scale brand project delivered with pace and precision. The client’s senior management and key stakeholders were workshopped, interviewed and then engaged in close collaboration every step of the way. We modernized their visual and verbal identity, created a unique and ownable brand position based on learnings derived from our primary research and continue working with them to roll out the new look and feel across two thirds of America’s states.