Pixaprints

Pixaprints

Pixaprints

Say goodbye to endless scrolling

Say goodbye to endless scrolling

Say goodbye to endless scrolling

Background

Background

Background

Pixaprints is an online photo lab, turning customers’ digital files into high-quality photos, gifts, calendars and large-format prints. In a crowded, competitive market they required a differentiating brand position to attract and retain the volume of customers needed to remain viable and to grow.

Pixaprints is an online photo lab, turning customers’ digital files into high-quality photos, gifts, calendars and large-format prints. In a crowded, competitive market they required a differentiating brand position to attract and retain the volume of customers needed to remain viable and to grow.

Pixaprints is an online photo lab, turning customers’ digital files into high-quality photos, gifts, calendars and large-format prints. In a crowded, competitive market they required a differentiating brand position to attract and retain the volume of customers needed to remain viable and to grow.

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What we did

What we did

We used the simple, yet compelling thought of ‘if a memory is worth remembering it’s worth holding onto’ as the foundation of a refreshed brand. It’s a piece of language that is both an emotive, universal truth and a statement of simple fact - you can’t physically hold a digital file. The project included developing a strategy for the brand based on this simple truth and creating a tone of voice that repositioned their business as much more than just a photo lab. 

We used the simple, yet compelling thought of ‘if a memory is worth remembering it’s worth holding onto’ as the foundation of a refreshed brand. It’s a piece of language that is both an emotive, universal truth and a statement of simple fact - you can’t physically hold a digital file. The project included developing a strategy for the brand based on this simple truth and creating a tone of voice that repositioned their business as much more than just a photo lab. 

We used the simple, yet compelling thought of ‘if a memory is worth remembering it’s worth holding onto’ as the foundation of a refreshed brand. It’s a piece of language that is both an emotive, universal truth and a statement of simple fact - you can’t physically hold a digital file. The project included developing a strategy for the brand based on this simple truth and creating a tone of voice that repositioned their business as much more than just a photo lab. 

Brand Identity
Tone of Voice
Copywriting
Art Direction
UI Design
App Design
Social Media
Packaging
Print Collateral
Campaign

Brand Identity
Tone of Voice
Copywriting
Art Direction
UI Design
App Design
Social Media
Packaging
Print Collateral
Campaig

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Working with global icons and local pioneers.Working with global icons and local pioneers.Working with global icons and local pioneers.Working with global icons and local pioneers.Working with global icons and local pioneers.Working with global icons and local pioneers.Working with global icons and local pioneers.

ADDRESS
5-23 Hill Street,
Belfast BT1 2LA