Doorstore & Floorstore

Doorstore & Floorstore

Designing and implementing a revised online presence to deliver additional revenue 

Designing and implementing a revised online presence to deliver additional revenue 

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Background

Background

Background

DoorStore is a well-established local brand with high recognition. Less well-known was its sister company, FloorStore. Awareness of the smaller brand was minimal, yet it accounted for almost one third of the combined business turnover. An added complication meant that FloorStore had no online e-commerce capability.

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What we did

What we did

What we did

We designed an e-commerce mechanism that accommodated both brands on the same platform – accessible from the same website URL, yet operating as two separate e-commerce stores. We also refreshed both brands’ visual identities, art-directed new product photography and created in-store way finding and promotional material. 

Art Direction
Website
Social Media
Brochure
Shop Front design
Packaging
Livery
Print Collateral
Tone of Voice
Copywriting

Art Direction
Website
Social Media
Brochure
Shop Front design
Packaging
Livery
Print Collateral
Tone of Voice
Copywriting

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The future is tomorrow.
Let’s shape it together.

ADDRESS
5-23 Hill Street,
Belfast BT1 2LA

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