Doorstore & Floorstore
Doorstore & Floorstore
Designing and implementing a revised online presence to deliver additional revenue
Designing and implementing a revised online presence to deliver additional revenue
Background
Background
Background
DoorStore is a well-established local brand with high recognition. Less well-known was its sister company, FloorStore. Awareness of the smaller brand was minimal, yet it accounted for almost one third of the combined business turnover. An added complication meant that FloorStore had no online e-commerce capability.
What we did
What we did
What we did
We designed an e-commerce mechanism that accommodated both brands on the same platform – accessible from the same website URL, yet operating as two separate e-commerce stores. We also refreshed both brands’ visual identities, art-directed new product photography and created in-store way finding and promotional material.
Art Direction
Website
Social Media
Brochure
Shop Front design
Packaging
Livery
Print Collateral
Tone of Voice
Copywriting
Art Direction
Website
Social Media
Brochure
Shop Front design
Packaging
Livery
Print Collateral
Tone of Voice
Copywriting
NEW BUSINESS
028 9013 5970
david@fluentformat.com
CAREERS
design@fluentformat.com
ADDRESS
5-23 Hill Street,
Belfast BT1 2LA