Canavan

Canavan

Redefining a luxury brand to fuel business growth

Redefining a luxury brand to fuel business growth

Background

Background

Background

Jason Canavan is one of the UK’s premier kitchen designers, specialising in high-end opulence for discerning, demanding clients. Business growth happened mostly via customer word of mouth, with no new business pipeline and virtually no brand awareness among his niche target audience.

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What we did

What we did

We redefined Canavan’s brand by redesigning the visual identity and creating a new tone of voice. We applied the new brand to a refreshed website, while also implementing a social media strategy, art-directing all-new photography for the site, commissioning a brand film and writing blog posts on Jason’s behalf. The result is a better utilisation of their marketing budget and an upswing in kitchen design enquiries.

We redefined Canavan’s brand by redesigning the visual identity and creating a new tone of voice. We applied the new brand to a refreshed website, while also implementing a social media strategy, art-directing all-new photography for the site, commissioning a brand film and writing blog posts on Jason’s behalf. The result is a better utilisation of their marketing budget and an upswing in kitchen design enquiries.

Art Direction
Website
Social Media
Brochure
Shop Front design
Packaging
Livery
Print Collateral
Tone of Voice
Copywriting

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The future is tomorrow.
Let’s shape it together.

ADDRESS
5-23 Hill Street,
Belfast BT1 2LA

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