Canavan

Canavan

Redefining a luxury brand to fuel business growth

Redefining a luxury brand to fuel business growth

Background

Background

Background

Jason Canavan is one of the UK’s premier kitchen designers, specialising in high-end opulence for discerning, demanding clients. Business growth happened mostly via customer word of mouth, with no new business pipeline and virtually no brand awareness among his niche target audience.

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What we did

What we did

We redefined Canavan’s brand by redesigning the visual identity and creating a new tone of voice. We applied the new brand to a rebuild custom website, while also implementing a social media strategy, art-directing all-new photography for the site, commissioning a brand film and writing blog posts on Canavan's behalf. The result is a better utilisation of their marketing budget and an upswing in kitchen design enquiries.

We redefined Canavan’s brand by redesigning the visual identity and creating a new tone of voice. We applied the new brand to a refreshed website, while also implementing a social media strategy, art-directing all-new photography for the site, commissioning a brand film and writing blog posts on Jason’s behalf. The result is a better utilisation of their marketing budget and an upswing in kitchen design enquiries.

Art Direction
Website
Social Media
Brochure
Shop Front design
Packaging
Livery
Print Collateral
Tone of Voice
Copywriting

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Working with global icons and local pioneers.Working with global icons and local pioneers.Working with global icons and local pioneers.Working with global icons and local pioneers.Working with global icons and local pioneers.Working with global icons and local pioneers.Working with global icons and local pioneers.

ADDRESS
5-23 Hill Street,
Belfast BT1 2LA