Canavan
Canavan
Redefining a luxury brand to fuel business growth
Redefining a luxury brand to fuel business growth
Background
Background
Background
Jason Canavan is one of the UK’s premier kitchen designers, specialising in high-end opulence for discerning, demanding clients. Business growth happened mostly via customer word of mouth, with no new business pipeline and virtually no brand awareness among his niche target audience.
What we did
What we did
We redefined Canavan’s brand by redesigning the visual identity and creating a new tone of voice. We applied the new brand to a rebuild custom website, while also implementing a social media strategy, art-directing all-new photography for the site, commissioning a brand film and writing blog posts on Canavan's behalf. The result is a better utilisation of their marketing budget and an upswing in kitchen design enquiries.
We redefined Canavan’s brand by redesigning the visual identity and creating a new tone of voice. We applied the new brand to a refreshed website, while also implementing a social media strategy, art-directing all-new photography for the site, commissioning a brand film and writing blog posts on Jason’s behalf. The result is a better utilisation of their marketing budget and an upswing in kitchen design enquiries.
Art Direction
Website
Social Media
Brochure
Shop Front design
Packaging
Livery
Print Collateral
Tone of Voice
Copywriting
NEW BUSINESS
028 9013 5970
david@fluentformat.com
CAREERS
design@fluentformat.com
ADDRESS
5-23 Hill Street,
Belfast BT1 2LA