Calvert
Calvert
Helping a company renowned for one thing to become known for so much more.
Helping a company renowned for one thing to become known for so much more.
Helping a company renowned for one thing to become known for so much more.
Helping a company renowned for one thing to become known for so much more.
Background
Background
Background
For decades, Calvert has been synonymous in Northern Ireland with high-quality office photocopiers and printers. But in a hardware market continually shrinking due to digitalisation, Calvert needed to pivot their company’s proposition to keep up with the speed of change. Using their expertise in print technology and data management, their new brand had to reflect a new business model.
For decades, Calvert has been synonymous in Northern Ireland with high-quality office photocopiers and printers. But in a hardware market continually shrinking due to digitalisation, Calvert needed to pivot their company’s proposition to keep up with the speed of change. Using their expertise in print technology and data management, their new brand had to reflect a new business model.
What we did
What we did
We created a core brand promise – ‘Make work flow’ – to redefine Calvert as a business growth partner rather than a transactional provider of equipment. Our work encompassed a complete design system and website build. It also positions Calvert as a facilitator of business success – a brand big and universally applicable enough
to encompass new business verticals as they arise.
We created a core brand promise – ‘Make work flow’ – to redefine Calvert as a business growth partner rather than a transactional provider of equipment. Our work encompassed a complete design system and website build. It also positions Calvert as a facilitator of business success – a brand big and universally applicable enough to encompass new business verticals as they arise.
We created a core brand promise – ‘Make work flow’ – to redefine Calvert as a business growth partner rather than a transactional provider of equipment. Our work encompassed a complete design system and website build. It also positions Calvert as a facilitator of business success – a brand big and universally applicable enough
to encompass new business verticals as they arise.
Art Direction
Website
Social Media
Brochures
Sales Toolkit
Packaging
Livery
Print Collateral
Tone of Voice
Copywriting
Photography
Animation
Art Direction
Website
Social Media
Brochures
Sales Toolkit
Packaging
Livery
Print Collateral
Tone of Voice
Copywriting
Photography
Animation
NEW BUSINESS
028 9013 5970
david@fluentformat.com
CAREERS
design@fluentformat.com
ADDRESS
5-23 Hill Street,
Belfast BT1 2LA