Originally designed and developed as a standard urban gym, the owners saw the potential and positivity in pivoting the facility to cater exclusively for a female-only membership.
Naming, brand positioning and design architecture brought the new brand to life, gave it meaning and helped the owners to reimagine what a gym could be. Everything about the new brand – from wayfinding to social media strategy – built value by building a loyal, female fitness community.
Naming, brand positioning and design architecture brought the new brand to life, gave it meaning and helped the owners to reimagine what a gym could be. Everything about the new brand – from wayfinding to social media strategy – built value by building a loyal, female fitness community.
Naming, brand positioning and design architecture brought the new brand to life, gave it meaning and helped the owners to reimagine what a gym could be. Everything about the new brand – from wayfinding to social media strategy – built value by building a loyal, female fitness community.
Brand Identity
Tone of Voice
Copywriting
Art Direction
Environmental design Packaging
Print Collateral
Campaign
NEW BUSINESS
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david@fluentformat.com
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design@fluentformat.com
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Belfast BT1 2LA