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Aligned

Aligned

Reimagining what a gym can be

Reimagining what a gym can be

Reimagining what a gym can be

Background

Background

Background

Originally designed and developed as a standard urban gym, the owners saw the potential and positivity in pivoting the facility to cater exclusively for a female-only membership.

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What we did

What we did

Naming, brand positioning and design architecture brought the new brand to life, gave it meaning and helped the owners to reimagine what a gym could be. Everything about the new brand – from wayfinding to social media strategy – built value by building a loyal, female fitness community.

Naming, brand positioning and design architecture brought the new brand to life, gave it meaning and helped the owners to reimagine what a gym could be. Everything about the new brand – from wayfinding to social media strategy – built value by building a loyal, female fitness community.

Naming, brand positioning and design architecture brought the new brand to life, gave it meaning and helped the owners to reimagine what a gym could be. Everything about the new brand – from wayfinding to social media strategy – built value by building a loyal, female fitness community.

Brand Identity
Tone of Voice
Copywriting
Art Direction
Environmental design Packaging
Print Collateral
Campaign

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Working with global icons and local pioneers.Working with global icons and local pioneers.Working with global icons and local pioneers.Working with global icons and local pioneers.Working with global icons and local pioneers.Working with global icons and local pioneers.Working with global icons and local pioneers.

ADDRESS
5-23 Hill Street,
Belfast BT1 2LA