Aligned

Aligned

Reimagining what a gym can be

Reimagining what a gym can be

Background

Background

Background

Originally designed and developed as a standard urban gym, the owners saw the potential and positivity in pivoting the facility to cater exclusively for a female-only membership.

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What we did

What we did

Naming, brand positioning and design architecture brought the new brand to life, gave it meaning and helped the owners to reimagine what a gym could be. Everything about the new brand – from wayfinding to social media strategy – built value by building a loyal, female fitness community.

We redefined Canavan’s brand by redesigning the visual identity and creating a new tone of voice. We applied the new brand to a refreshed website, while also implementing a social media strategy, art-directing all-new photography for the site, commissioning a brand film and writing blog posts on Jason’s behalf. The result is a better utilisation of their marketing budget and an upswing in kitchen design enquiries.

Brand Identity
Tone of Voice
Copywriting
Art Direction
Environmental design Packaging
Print Collateral
Campaign

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The future is tomorrow.
Let’s shape it together.

ADDRESS
5-23 Hill Street,
Belfast BT1 2LA

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