Aligned
Aligned
Reimagining what a gym can be
Reimagining what a gym can be
Reimagining what a gym can be
Background
Background
Background
Originally designed and developed as a standard urban gym, the owners saw the potential and positivity in pivoting the facility to cater exclusively for a female-only membership.
What we did
What we did
Naming, brand positioning and design architecture brought the new brand to life, gave it meaning and helped the owners to reimagine what a gym could be. Everything about the new brand – from wayfinding to social media strategy – built value by building a loyal, female fitness community.
Naming, brand positioning and design architecture brought the new brand to life, gave it meaning and helped the owners to reimagine what a gym could be. Everything about the new brand – from wayfinding to social media strategy – built value by building a loyal, female fitness community.
Naming, brand positioning and design architecture brought the new brand to life, gave it meaning and helped the owners to reimagine what a gym could be. Everything about the new brand – from wayfinding to social media strategy – built value by building a loyal, female fitness community.
Brand Identity
Tone of Voice
Copywriting
Art Direction
Environmental design Packaging
Print Collateral
Campaign
NEW BUSINESS
028 9013 5970
david@fluentformat.com
CAREERS
design@fluentformat.com
ADDRESS
5-23 Hill Street,
Belfast BT1 2LA