Challenge
Collections & Co. wanted to showcase their exceptional range of fabrics across a wide variety of home styles, but time was not on their side. They needed a large, high-quality portfolio of imagery to demonstrate how their shades could work seamlessly in any interior setting. The key challenge was to visualise their product in four distinct styles: Traditional, Modern, Mid-Century, and Art Deco. They needed to achieve this without the time and cost involved in physically staging and photographing each space.
Solution
Fluent Format developed a strategic CGI solution that brought each interior style to life. We began by designing floor plans for four unique home types, then curated furniture selections tailored to each aesthetic. Using moodboards to guide the visual direction, we built and rendered fully realised CGI homes. We then placed the fabric shades within each setting, giving Collections & Co. a rich and versatile portfolio of images that allowed customers to see how the products would look across different home styles.
- $900k saved
- Launched within 6 Months
Collections & Co. – Utilizing CGI
- $900k saved
- Launched within 6 Months