Strategic and creative direction of a brand collaboration

Challenge
Following the successful launch of their newly renovated showroom, Canavan needed to extend brand awareness to a wider, more premium audience. With a £500,000 investment in their physical space, the goal was to showcase the showroom in a way that reflected its luxury positioning and reached new audiences across the UK, Ireland, and Europe. Canavan sought a creative, high-impact collaboration that would elevate the brand beyond its local base and establish credibility on a larger stage.

Change
Fluent Format led the strategic and creative direction of a brand collaboration between Canavan and the Luxury Home Show. We managed the full process, from initial concept and storyboarding to creative guidance and production, ensuring alignment between both brands. The result was a high-quality immersive video that captured the essence of the Canavan showroom in a fresh, compelling way.

Optimised for YouTube and digital platforms, the video not only drove new brand engagement but also became a powerful sales tool, helping convert enquiries from high-end clients across the UK, Ireland, and Europe.