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Curating and delivering an event experience that exceeded expectations

Chef cooking demonstration in a luxury kitchen with modern appliances and engaged audience.

Challenge
With a £500,000 investment in a state-of-the-art showroom, Canavan needed to create a world-class launch event that would attract both loyal clients and high-value prospects. The goal was to generate awareness, celebrate the brand’s elevated positioning, and leave a lasting impression that would translate into commercial momentum. Fluent Format was tasked with delivering an unforgettable evening that matched the quality and ambition of the new space.

Solution
Fluent Format curated and delivered a luxury event experience that exceeded expectations. We managed every detail, from live music and a tailored drink experience to a guest list filled with previous and potential clients. Custom cocktails were served by a professional mixologist, with exclusive beers from Noam Beer and a champagne and wine partnership curated for the night.

A major highlight was the live cooking demonstration by two-time Michelin-starred chef Ross Lewis, showcasing the Gaggenau appliances in action. To elevate the brand experience further, we designed bespoke gift packaging for each guest. This included a handcrafted espresso plate made from Irish green marble and Iroko wood with embossed detailing, luxury chocolates designed to match the marble worktops, and a custom-branded Canavan candle.

The event was covered by local news outlets and widely shared, attracting significant attention from new clientele. Post-event, Canavan’s projected turnover rose from £2 million to £5 million, marking a clear return on both investment and brand ambition.

Location Northern Ireland
Duration 2 Months
Services Marketing
Canavan showroom launch billboard with modern interior design still life and branding RSVP webpage for Canavan showroom reveal viewed on a laptop with luxury interior design in background.
Canavan product moodboard featuring branded chocolates, tote, and candle.
A collage of vibrant event images from the Canavan showroom launch, including a cooking demonstration, bar setup, drinks, food, and smiling guests.
Canavan Showroom Playlist on Spotify for luxury kitchen event ambience.
Close-up view of three beautifully crafted chocolates with marbled orange, white, and dark designs on a wooden tray.
A close-up of a wooden tray with artisan chocolates beside a lit Canavan candle and a glass of champagne on a dark table.
Guests enjoying a relaxed conversation in a softly lit interior with curtains and a statement pendant light overhead.
A lit “Honey & Tobacco” scented candle by Canavan, placed on a wooden dish with blurred guests in the background.
A navy-blue tote bag with the Canavan logo, placed on a velvet armchair near a window.
A gourmet tasting plate served on a dark countertop during the Canavan showroom event, with a guest holding champagne in the background.
A staff member stocking a fridge with neatly arranged Noam beer bottles at the Canavan event.
Guests enjoying the Canavan showroom event in a luxury kitchen setting.
A printed cocktail menu on a countertop, listing Aperol Spritz, Caribbean Breeze, and Cucumber Gin Cooler, with illustrations of each drink.
A Canavan-branded spiral notebook, pen, and artisan chocolates arranged on a green surface with a marbled table background.

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