About Us

For over five years, Fluent Format has partnered with ambitious businesses around the world, creating brands with the clarity, momentum and cadence they deserve.

Our Culture

Small for a big difference

We’re a tight-knit team of six, intentionally small to stay focused, agile, and deeply committed. Our systems keep communication clear and decision-making sharp, ensuring progress never stalls and clients always feel in the loop.

Global experience

From the US to Europe and the UK, we’ve delivered work that performs, and clients that refer. Our reach is wide, but our impact is deeper. Results have built our reputation, and relationships have fueled our growth.

Extension of your internal team

We embed ourselves into your business like we’re part of it. That proximity builds trust, accelerates delivery, and amplifies outcomes. We don’t just support, we integrate.

Pace & precision

Fast is table stakes. We move at speed, but never without direction. Everything we deliver is grounded in insight, designed with intent, and executed with purpose.

Insight for impact

We ask the hard questions. Because real impact doesn’t come from assumptions, it comes from understanding. Strategy and design are only powerful when rooted in business truth.

Entrepreneurial experience

We’ve built brands from scratch, our own and others. That firsthand experience means we know what it takes to scale. We think like founders, act like partners, and deliver like owners.

“Fluent Format didn’t just refresh the visual, they built a standalone brand. They took BlocOut from being one item in the BlocBlinds portfolio and gave it an identity of its own. Through clear strategy, bold creative, and a meticulous rollout across content and ecommerce, they transformed how we position and present BlocOut in the market. It now stands confidently on its own, and the results speak for themselves.”

Head of Marketing
BlocOut

“Fluent Format has seamlessly integrated into our 150-person team, providing strategic insight and fresh perspectives week after week. Their ability to think critically, challenge assumptions, and drive progress at speed has been invaluable. Over the years, they have become a trusted advisory partner, ensuring we stay ahead in an ever-evolving landscape.”

Chief Operating Officer
Portview Fitout

“Fluent Format was the perfect partner to create a disruptive brand for the US market at scale. Not only did they develop a standout identity, but they also provided ongoing support over 18 months. From strategy and marketing assets to packaging and digital transformation. They consistently delivered on time and within budget with impressive productivity.”

Head of Growth
Collections & Co.

“Fluent Format guided us through every step, from brand identity development and stakeholder alignment with our franchisees to website design, disaster relief branding, and compelling animations that enabled seamless adoption across our national network. Their collaboration with cross-functional teams ensured that the rebrand translated effectively across every touchpoint. They didn’t just help us rebrand, they helped us tell a more powerful story.”

Marketing Director
We Insure

“We had previously worked with design agencies in New York, but those attempts fell short — mostly due to a lack of understanding of our business and what we were really trying to achieve. David and the team at Fluent Format took a completely different approach. They invested the time to truly understand our company, our goals, and our market. That insight translated into a brand that not only looks great but actually reflects who we are and where we’re headed.”

CMO
Qarik

“We had two businesses under one roof, but this wasn’t clear to the public. David & the team provided a clear strategy and implemented a new brand system. Their continuous partnership and support is something we couldn’t do without.”

Director
Doorstore

“Great at what they do, can only recommend. From initial planning through the design and implementation David and the team makes the process very easy while producing the highest level of products to bring to your customers.”

Managing Director
McKenzies Ltd

“We engaged with David and his team as part of our company rebrand, website update, creative campaign work and to improve our social media presence. We have been hugely impressed with their knowledge, creativity and professionalism and they’ve been an excellent addition to our business.”

Director
Calvert

“David and his team worked closely with us to help redefine the positioning and clarity of LoweConex. The process wasn’t just a rebrand, it was a strategic refocus that helped us productise our business model and speak with confidence and clarity on what it is we offer the market. Our website traffic typically is up 4,000% week on week comparatively with our previous site.“

Marketing Director
LoweConex