A way of thinking
Our approach uses creativity to deliver business impact and sustain positive momentum. Effective, proven and consistent across sectors, we built strong brands based on a smarter way of thinking.
Our Mission
Meaningful impact
We don’t see the point of working together if business impact goes unmeasured and unnoticed. So, we put processes and metrics in place to track the effectiveness of our work.
Learn more, achieve more
We take time to understand what you do, how you do it and why, because we believe that the better informed we are about a client’s business, the more precise and effective our work will be.
Partnerships, not projects.
Long-term strategy transforms brand reputation and business performance, so we’re happiest working with clients in a sustainable partnership rather than the sugar-rush of quick fix, stop-start projects.
Capabilities
We defy conventional assumptions of what a creative agency is and does. What sets us apart is how we find more interesting ways to tell our clients’ stories. It’s an open-minded way; a long-term partnership way; a proven process way. A way that uses creativity to deliver business impact and sustain that positive momentum. It’s a way to create more effective work, powered by a smarter way of thinking.
Discover
The listening and learning phase. The thinking and considering bit. This is where and when we turn insight into strategy.
Research
Inventory and analysis
Digital audit
Consumer mapping
Customer experience
Opportunity outlining
Develop
We apply collaborative methodologies to create cohesive brand image and voice across all touchpoints.
Naming
Brand identity
UX and UI design
Art direction
Photography and film
Product design
Packaging design
Motion design
CGI
Deliver
We launch beautifully crafted, carefully considered visual identities and engaging marketing experiences.
Content creation
Social campaigns
Digital ads
Email marketing
Paid ads
Brand Cadence
We believe in the benefits of genuine partnership and long-term business relationships. It’s about supporting our clients on their journey, ready to step in when we’re required or step back when we’re not. We call it ‘brand cadence’ - the natural ebb and flow of a business relationship built on trust and respect.
Strategic growth partner for
3713 / Doorstore / Calvert / World Health Organization / Qarik / Mantle / McKenzies / The Hype Factory / Pixaprints / The Bureau / MUA / Canavan / Savills / Puma / Dalriada / Floorstore / Ionic
The future is tomorrow.
Let’s shape it together.
NEW BUSINESS
028 9013 5970
david@fluentformat.com
CAREERS
design@fluentformat.com
ADDRESS
5-23 Hill Street,
Belfast BT1 2LA