For businesses that have outgrown their brand. Strategy, positioning, identity, messaging and rollout.
Be the brand everyone is chasing.
We think like outsiders and work like insiders. Clear process. Fast turnarounds. No smoke and mirrors. A brand partner for the long run, not just the launch.
How we help
Whatever stage you’re at, we know what it takes to get you ahead.
For businesses whose digital presence isn’t performing. Website, UX, lead generation, e-commerce and CRO.
For strong brands that need more attention. Campaigns, content, video, launches and digital activation.
For businesses competing for major opportunities. Tender support, pitch decks, sales collateral, case studies and proof.
Our ongoing partnership programme. Monthly strategic and creative support across brand, digital, campaigns and growth.
Latest
Event
Celebrating 30 years shaping London
What a night with Adamson Associates Architects celebrating 30 years shaping London. For the last few months, we’ve worked closely with the London office to mark this milestone. It was great to see it all come together and grateful to celebrate with the team in London. We had the pleasure of producing the concept, anniversary logo, event website, wayfinding, banners, and showreel video. Case study coming soon.
Coming Soon
www.builtbybloc.com
Building a brand for scale
From N.Ireland to Texas, we are delighted to work with Bloc Blinds on their US expansion plan. A 24-month plan to build, scale and position BlocPro as a market leader in commercial shading.
Event
www.canavaninteriors.co.uk
Michelin stars with luxury kitchens
Canavan launches £500k showroom with a luxury brand experience curated by Fluent Format, featuring Michelin-starred chef Ross Lewis. The event sparked wide press coverage and a projected revenue boost to £5m.
Case Study
Portview
Capturing the inside and outside story
To mark 50 years in business, Portview partnered with Fluent Format to reimagine their brand, launch a new website, and elevate their marketing, strengthening presence across sectors and celebrating a major milestone at Craven Cottage.
Our Offerings
Brand
Creation
We partner with businesses to unlock their full potential – whether it’s enhancing their current positioning or developing new offerings. We craft brands that are unique, relevant, and built for the future.
- Brand Strategy and Architecture
- Narrative and Positioning
- Primary Consumer Research
- Brand Rollouts & Training
- Visual Identity and Design Systems
- Motion Design
- Messaging Frameworks
- Employer Branding
Digital
Shaping a company's digital future requires recognising and adapting to our rapidly changing world. We connect emerging technologies with evolving consumer behaviour's to create websites and experiences that redefine industries and transform businesses.
- User and Market Research
- UX and UI Design
- Iterative Prototyping
- UX Writing
- Ecommerce
- Full-Stack Development
- User Testing
- SEO
Brand
Expression
We deliver business results through creative solutions that are culturally relevant and tailored to the right channels. As a full-funnel partner, we integrate audience insights, data, content, and channel strategy to craft impactful brand storytelling.
- Brand Campaigns
- Copywriting
- Art Direction
- Integrated Marketing Strategy
- Product & Growth Marketing
- Social Media Assets
- Experiences & Activations
- Content Ideation & Production
- Film and photography
- CGI
- Packaging Design
Our Work
Design & Architecture
63% Post-launch traffic growth followed a complete brand and digital transformation
BrandDigitalMarketing
Portview marks 50 years with a rebrand that brings clarity, craft and culture to the forefront.
63%
Post-launch traffic growth followed a complete brand and digital transformation
“David, Andile and the whole team at Fluent Format have transformed our website into a unique user experience that truly represents our brand. The new site has not only strengthened our brand presence, but has also driven a significant increase in conversion rates, revenue and returning customers. Alongside the website, they’ve played a key role in shaping our brand positioning as our company continues to grow. Defining our mission, values and tone of voice has given us a clear strategic foundation and the confidence to make more informed decisions as we continue to evolve the brand. They combined creativity with genuine strategic thinking, and have made a tangible impact on our business.”
Founder & MDBullhouse
“David and his team worked closely with us to help redefine the positioning and clarity of LoweConex. The process wasn’t just a rebrand, it was a strategic refocus that helped us productise our business model and speak with confidence and clarity on what it is we offer the market. Our website traffic typically is up 4,000% week on week comparatively with our previous site.“
Marketing Director LoweConex
“Fluent Format didn’t just refresh the visual, they built a standalone brand. They took BlocOut from being one item in the BlocBlinds portfolio and gave it an identity of its own. Through clear strategy, bold creative, and a meticulous rollout across content and ecommerce, they transformed how we position and present BlocOut in the market. It now stands confidently on its own, and the results speak for themselves.”
Head of MarketingBlocOut
“Fluent Format has seamlessly integrated into our 150-person team, providing strategic insight and fresh perspectives week after week. Their ability to think critically, challenge assumptions, and drive progress at speed has been invaluable. Over the years, they have become a trusted advisory partner, ensuring we stay ahead in an ever-evolving landscape.”
Chief Operating OfficerPortview Fitout
“Fluent Format was the perfect partner to create a disruptive brand for the US market at scale. Not only did they develop a standout identity, but they also provided ongoing support over 18 months. From strategy and marketing assets to packaging and digital transformation. They consistently delivered on time and within budget with impressive productivity.”
Head of GrowthCollections & Co.
“We had two businesses under one roof, but this wasn’t clear to the public. David & the team provided a clear strategy and implemented a new brand system. Their continuous partnership and support is something we couldn’t do without.”
DirectorDoorstore
“We had previously worked with design agencies in New York, but those attempts fell short — mostly due to a lack of understanding of our business and what we were really trying to achieve. David and the team at Fluent Format took a completely different approach. They invested the time to truly understand our company, our goals, and our market. That insight translated into a brand that not only looks great but actually reflects who we are and where we’re headed.”
CMOQarik
“Great at what they do, can only recommend. From initial planning through the design and implementation David and the team makes the process very easy while producing the highest level of products to bring to your customers.”
Managing DirectorMcKenzies Ltd
